Allure Bridals
The Allure Bridals Collection is one of our leading and favourite brand, with design elements rooted in iconic, timeless bridalwear. Modern silhouettes and subtle nods to current trends keep the Allure Bridals Collection glamorous, eye-catching, and perennially wearable. With customisable options, different colour ways, Allure Bridals are an incredible designer to create your very own unique dress!
A1353 - NEW Fall 2025 Collection
This Mikado ballgown stuns with a classic scoop neckline and delicate spaghetti straps, creating a sleek, timeless silhouette. A detachable bow at the back adds a playful, elegant detail for added versatility.
A1351- NEW Fall 2025 Collection
This sheath wedding dress showcases a strapless scoop neckline, a subtle Basque waist, and a structured bodice with exposed boning for a modern, sculpted fit. Sequin lace appliques layer over Chantilly sheet lace, finished with our signature covered buttons trailing down the full length of the train.
A1358 - NEW Fall 2025 Collection
This sleek crepe sheath gown stuns with a corset-style bodice, featuring a draped sweetheart neckline and off-the-shoulder sleeves. A subtle Basque waistline adds sculpting, while covered buttons trail down the back of the train for a refined finish
A1365 - NEW Fall 2025 Collection
This A-line gown makes a bold statement with a sheer, corset-inspired bodice featuring exposed boning and a strapless sweetheart neckline. Dramatic sequin lace appliques bloom over layers of soft tulle, while covered buttons trail down the length of the train for an elegant finish.
A1366- NEW Fall 2025 Collection
Balancing clean structure with intricate detail, this Mikado ballgown features a high neckline and sleeveless bodice embellished with pearl buttons and sequin-beaded clusters. Detachable matching long sleeves offers added versatility, though not pictured.
A1367 & Detachable Skirt- NEW Fall 2025 Collection
This stretch satin sheath features a pointed sweetheart neckline and a ruched bodice that flows into an asymmetrical waistline for a flattering, modern silhouette. The smooth fabric hugs the body with ease, balancing clean lines and soft detail.
A1357 - NEW Fall 2025 Collection
This A-line wedding gown features a classic scoop neckline and long sleeves, crafted from all-over sheet lace for a soft, romantic texture. A flattering natural waist defines the silhouette, while covered buttons trail all the way down the length of the train for an elegant finish.
A1303
Rendered in pearlescent Mikado, this modified A-line gown flawlessly marries the ballgown silhouette to a more streamlined look and is finished with a crossover off-shoulder neckline.
A1316
A corded, corset-style back ensures both style and security in this vintage-inspired lace sheath gown.
A1311
The sheen of Mikado and soft depth of tulle never looked so good together; this elegant, strapless ballgown is made even more memorable with a dramatic bow at its back.
A1301
Adorned in feminine floral lace, this A-line tulle gown features slim straps and a dramatic, deep sweetheart neckline.
A1315
The true beauty is in the stunning back and train of this off-shoulder sheath gown, with beaded, sequined lace appliques trailing across the illusion back and hemline.
A1318
Translucent tulle, overlaid with the softest cotton lace, composes this long sleeved bridal sheath.
A1265
Translucent tulle, overlaid with the softest cotton lace, composes this long sleeved bridal sheath.
A1259
Translucent tulle, overlaid with the softest cotton lace, composes this long sleeved bridal sheath.
A1256
Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.
A1253
A perfect pairing of complex detailing and chic minimalism, this strappy crepe sheath gown features a ballet neckline and beaded, sequined lace applique detailing throughout.
A1255
Appliqued lace blossoms cover the A-line tulle skirt, V-neck bodice and cap sleeves of this timeless gown.
A1250
Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
A1219
Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
A1217
Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout.
A1214
Accented by a pair of detachable puffed illusion sleeves, this chic crepe gown features a sprinkling of beaded and sequined lace appliques.
A1209
Fluid chiffon composes the A-line skirt of this strappy wedding dress, which features sequined lace over Chantilly lace across the bodice and illusion train.
A1207​
Complete with a silhouette-shifting detachable tulle train, this soft matte lace sheath gown is both romantic and timeless. Matching detachable overskirt available.
A1418
Radiant and romantic, this strapless ballgown features sequin and bugle-beaded lace appliques accented with silver stitching over layers of glitter tulle. The fitted bodice glimmers softly in the light, balanced by a voluminous skirt that moves with airy grace. Designed with a natural waistline, this gown captures Allure’s signature blend of texture and sparkle. Pair with Sleeves Style A1418SL, sold separately, for a dramatic finishing touch
A1403
Softly shimmering beadwork and bold floral lace combine in this romantic A-line gown. Designed with a ballet neckline and delicate spaghetti straps, the bodice offers a flattering, feminine shape that flows into a natural waist and ethereal skirt. The mocha undertones enhance the dimension of the lace, while the illusion back adds a touch of intrigue—creating a look that’s effortlessly modern yet beautifully classic
A1402
Effortlessly polished, this Mikado ballgown features a ballet neckline and delicate spaghetti straps for a refined yet modern silhouette. The structured bodice and basque waist sculpt the figure before flowing into a voluminous skirt that moves with graceful presence. Minimalist in detail yet rich in design, this gown embodies understated luxury for the bride who values clean lines and timeless craftsmanship.
A1406
Beaded and sequin lace appliques shimmer across the structured bodice of this gown, flowing seamlessly into a sleek satin ballgown skirt. The scoop neckline and delicate straps frame the shoulders with effortless grace, while the basque waistline adds subtle definition to the silhouette. Crafted in sheet lace and satin, this design captures a balance of modern luminosity and classic bridal romance.
A1408
Shimmering sequin lace appliques cascade over layers of soft tulle in this romantic ballgown. The strapless subtle cat-eye neckline frames an exposed-boning, corseted bodice that sculpts and defines the basque waist before flowing into a full, airy skirt. Crafted in lace and tulle with a subtle basque waist, the gown blends ethereal texture with modern structure. A coordinating lace jacket, sold separately as A1408J, adds optional coverage and an extra touch of romance.
A1205
A fusion of texture and structure, this A-line gown features a Chantilly lace bodice with exposed boning and a sheer, corseted design that flatters the figure. Soft ruching of dove satin along the bust adds dimension and contrast against the lace’s intricate pattern. The basque waist transitions into a flowing satin skirt, creating a look that feels effortlessly refined and romantic
A1201
Tonal beading, along with sequins and pearled appliques, adorn the soft, flexible crepe of this sleeveless, V-neck sheath wedding dress
A1167
An ever-so-slightly dropped waist effect, created by curve-hugging sequined lace appliques, trail along the bodice of this A-line gown
A1162
Gorgeous tulle sleeves elegantly accent this stretch crepe sheath gown.
A1160
Dreamy appliques adorn the bodice and off-shoulder straps of this timeless tulle ballgown.
A11154
Romantic pearl beaded lace appliques lend texture and shimmer to this Chantilly lace sheath
A1153
Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown
A1115
Layers of glitter tulle, beading and delicate sheer fabric lend stunning texture to this gown - which is finished with a one-shoulder tulle jacket for dramatic effect.
A1112
Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.
A1106​
A dreamy, sheer train of dropped blossoms trails behind the minimalist silhouette of this sleeveless sheath gown
A1102​​
The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.
A1100
Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves.
9956
Covered in blooms, this strikingly romantic A-line gown features lacy appliqués over a tulle train
9813
Classic A-line with beautiful detachable bow at the back
9810
Stunning stretch crepe square neck gown
9808
Stunning fitted motif gown with low illusion back detail. Available with matching overskirt
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9806
​Beautiful sparkling tulle gown with sleeves, available in ivory & champagne
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